Online Presence

I cannot overemphasize the importance of online presence and activities. Here is a non-exhaustive list of activities (with links to valuable resources) that I professionally address for clients in order to be successful online:

Perform Needs analysis.
Register a domain name.
Sign up for hosting.
Choose a Content Management System (CMS) to power the site. WordPress highly recommended.
Choose a Template/Theme or hire a professional designer.
Choose and configure essential plugins.
eCommerce: choose and setup a shopping cart platform.
eCommerce: choose and setup payment gateways.
Plan and implement website Information Architecture (IA).
Design User Experience (UX).
Create compelling content.
eCommerce: create product listings, including descriptions, options (colors, sizes, etc.) and prices.
Take and publish high-quality photographs.
Usability test Responsive Web Design (RWD) across most common devices – full-screen, tablet, mobile.
Optimize perfomance. In October 2016 mobile traffic exceeded desktop traffic globally.
Set up caching, load balancing, fail-over (if needed).
Subscribe for a Web Application Firewall (WAF) service.
Audit security and updates (ongoing).
Get and configure an HTTPS certificate.
Subscribe for a Content Delivery Network (CDN) service.
Set up Google Custom Search.
Set up analytics.
Set up Social media accounts and link them to your site.
Set up Open Graph / Twitter cards.
Set up Business listings.
Submit to Search Engines.
Manage Search Engine Optimization (SEO) (ongoing).
Manage Online Advertising (ongoing).
Update content – onsite (ongoing).
Update content – social media (ongoing).
Produce video content for YouTube (ongoing).
Implement backup plans and schedule (ongoing).
Perform server/platform maintenance (ongoing).