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Digital Transformation and Innovation
We are now living in the Information age. Concepts, processes and attitudes suitable for the Industrial age are no longer relevant. Always bear that image of a steam engine in your mind – what once (not much longer than a single human lifetime ago) represented might and innovation, is now a thing of a very distant past.
What is Digital Transformation and why should YOU care?
Digital Transformation is a term, used to describe the organizational change, needed to adapt the traditional ways of doing business for the online reality. It includes transforming core components of your business strategy and operations:
- Business models – whole industries are disrupted and find themselves obsolete by new business models and companies, which harness Information Technologies and their always connected clients to provide innovative services at more competitive prices.
- Marketing and Advertising – clients now have all information they need at their fingertips, instantly. The decision-making process happens entirely online – research, reputation and word-of-mouth are exclusively happening in the virtual space and in real-time. Digital marketing and advertising, social media presence and communication are a must for every business in the Digital economy.
- Sales and Commerce – closing the deals also happens online – eCommerce and eServices, real-time communication and support during the customer journey are now a standard. Failure to provide adequate online presence directly puts you out of the game.
- Customer Relationships Management – follow-up communication with clients now occurs through multiple (mostly virtual) channels – phone, email, chats, etc. Effectively managing that communication becomes exponentially challenging with the growth of the business. A rich CRM platform is priceless for organizations with more than a handful of clients and employees.
- Resource Management – effectively managing resources gives you a competitive advantage. Again, a robust integrated ERP platform makes your business flexible to change, based on solid data-driven analysis and forecasting.
- Collaboration and communication – technology enabled the office worker to now become a mobile worker, effectively unbinding the physical presence of the person from the physical location of the work performed. People now share ideas and knowledge, which can be instantly turned into reality thousands of kilometers away. Thanks to technology, virtual teams are now a reality in the more innovative economic spheres, promising to soon become mainstream everywhere.
These are just a few examples of Digital Transformation typical disciplines and concepts. Each business can implement innovation in its particular sphere of operation, in addition to the aforementioned general spheres.
Here’s how Systematic Brains can support your organization in the process of Digital Transformation:
Strategic Analysis
- Benchmark current state of the organization against market best practices and, ideally, state-of-the-art.
- Update Business Model and identify Areas for Improvement.
- Plan strategic and operational measures.
Business Process Re-engineering and Improvement
- Evaluate Business processes against the updated Business Model.
- Design, plan and carry out Incremental change.
Systematic Continuous Innovation
- Introduce and establish incremental, continuous ‘Strategic Analysis’ <-> ‘Innovative Change’ cycles.
- Establish R&D process – inhouse, shared, licensed or as-a-service.
Tags: change, digital transformation, innovation
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