Image by Steve Buissinne
Mobile Internet usage exceeds desktop for the first time worldwide
What does that mean for the small and medium business?
First, you must have your online presence adequate – that means Responsive Web Design, performance optimization and mobile-first approach. This is how you appear to your most important audience – your clients.
Second, you must test your website against the Google Mobile-Friendly test – failure to pass the test with a sufficient score will be devastating for your SEO ranking, which will translate into disaster for your ability to attract new clients online. And these days that kind of disaster is synonymous with disaster per se. This is how you appear to your second most important audience – Google. Or maybe first, depending on how you work the chicken and the egg dilemma.
Tags: analytics, mobile, online presence, performance optimization, seo